Known for his musical innovation and creativity, Jamaican born reggae/dancehall artist Reanno Gordon aka Busy Signal, has led a prolific career which shows no signs of stopping.
His knack for lyrics and creating out of the box musical dialogues while infusing traditional Caribbean music with afro-beats, Soca, edm and hip hop have shown his vast versatility and attracted the likes of prominent EDM group Major Lazer for the hits “Watch Out For This (Bumaye)” and more recently “Jump.” Other collaborations with No Doubt, Damian Marley and Stephen Marley, have further enlarged his international audience, while hits such as “Come Over”, “Bedroom Bully,” “One More Night” and more and have been staples in his core Caribbean fanbase.
Among his many achievements beyond music, Busy Signal has worked with leading soda brand Pepsi on advertisement campaigns in Jamaica and South America for the World Cup, an LG campaign as well as being the face for popular liquor brands Smirnoff Vodka and Guinness Beer. In 2017 he was appointed the Tourism Ambassador of Zimbabwe.
Busy Signal’s love of serving his community is demonstrated through his philanthropic work as a human rights activist in Gambia and the 2014 launch of his Busy 2020 “Helping Hands” foundation which is dedicated to implementing sustainable programs that will improve health, education and the overall standard of living for the people of Jamaica.
He is currently working with corporate brands such as Sunshine Snacks, as the brand ambassador in the Caribbean Region and also with Bacardi, providing them the music for their current Bacardi advertisement campaign. In 2018 Busy Signal was presented with a Certificate of Citation, key to the City by the Mayor of Hartford Connecticut. This happened during an event which was put on by him for the people of Hartford during the Labor Day Weekend.
In aim to expand his global audience, he will be touring worldwide, including the US, which he recently has explored this past year with performances in New York at Grooving in the Park, Hot 97’s On the Reggae and Soca Tip and American Friends of Jamaica (AFJ) annual gala.
Fans can follow up with his work on all Major Digital Media Platform.
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